Today’s consumers demand smart products that exceed expectations. We are living in an age in which products either evolve to meet the demands of the market or are replaced by better and less expensive alternatives. 

The products are more complex than ever before. Product designers and engineers are forced to reckon with how phenomena related to fluid dynamics, structural dynamics, heat transfer, and electromagnetics interact. At the same time, a single product failure can permanently damage an organization’s reputation and negatively impact future sales. Getting it right the first time has never been so important, nor so challenging.

An approach relying solely upon physical prototyping and testing is expensive, time-consuming and limiting. The modern alternative is engineering simulation. With simulation, engineers and product designers can digitally test the performance of hundreds of designs and fully understand exactly how and why a design performs in any given scenario.

On average, companies that lean heavily on simulation get products to market 50% faster, with lower development costs and with fewer product recalls than their competitors who don’t.